SEO Management
Unlock the true potential of your online presence with Upptick’s cutting-edge SEO strategies. We don’t just aim for higher rankings—we focus on delivering measurable growth by driving the right traffic to your website and turning visitors into loyal customers. From keyword research to advanced technical SEO, we craft solutions tailored to your business’s unique needs
Get Proper
Management for your Business.
Get Proper
Management for your Business.
We offer
Our results-driven SEO services include:
- On-Page SEO: Optimizing your website’s content, keywords, and metadata to make it search-engine friendly.
- Technical SEO: Enhancing website speed, structure, and overall performance to ensure a seamless user experience.
- Content Marketing: Developing high-quality, targeted content to engage your audience and boost search rankings.
- Data-Driven Insights: Detailed analytics and reporting to track progress and continuously refine strategies.
Partner with Upptick, and let’s make your business impossible to ignore online.
Client: DNA Data & Analysis Company
About Client: USA based Y-Combinator (S21) Startup
Objective: Increase Monthly Organic Traffic
Challenge: Organic Traffic was declining (~10% M.O.M) for few months prior to starting the campaign
Strategy & Execution
Technical SEO
- Page Speed: Improved page speed for high traffic pages thereby decreasing bounce rate.
- Core Web Vital Issues: Search Console showed LCP, CLS etc. issues for many pages and all were fixed.
- Mobile Friendly: Increased retention of mobile users by making the website mobile friendly
Off Page
- New Backlinks: 1000s of new backlinks were created on a monthly basis from high DA websites .
- Disavow Backlinks: Some old backlinks were toxic and hence were disavowed to avoid Google penalties and de-ranking.
- Broken Links: Broken backlinks of competitors on external high DA websites were found and replaced with our own links and content.
On Page
- Keyword Research: Proper Keyword Research & Mapping was done to avoid keyword cannibalization and increase chances of ranking high in SERPs.
- Content Writing: 15 to 20 new blogs were written per month targeting relevant high volume transactional keywords that were previously not targeted
- Content Optimization: Existing content on the website was optimized with internal & external links and LSI & long tail keywords
Results
Before
- Period: 12/06/21 to 11/07/21
- Monthly Organic Traffic: 49,015
- New Users: 39,812
- Total Sessions: 66,053
- Ranking Keywords: 57
After
- Period: 12/10/21 to 11/11/21
- Monthly Organic Traffic: 85,656
- New Users: 77,802
- Total Sessions: 136,416
- Ranking Keywords: 325
Before
After
Client: Health Coach & Consultant
About Client: Kelowna BC, Canada based startup
Objective: Show up on top in SERPs for relevant terms
Challenge: No prior SEO was done
Objective: Show up on top in SERPs for relevant terms
Challenge: No prior SEO was done
Strategy & Execution
Technical SEO
- Secure Browsing: Website did not have an SSL which was later enabled
- Schema Markup: Schema for local business was written enabling people to interact with the local elements of the website
- Enabled Website Crawling: Sitemap was created, submitted and updated regularly to ensure all important pages are indexed efficiently
Off Page
- GMB Setup & Optimization: Google Business Profile was set up with all the relevant details of the business and optimized constantly to appear in the Google “Map Pack”
- Local Citations: Citations from all the relevant local organizations and health related businesses were created
- Social Signals: Accounts were created on social media platforms to create social signals which improves the authority of the website and acts as trust signals for users
On Page
- CTR Optimization: Tested and tweaked headlines and meta descriptions to improve organic click-through rates (CTR)
- Geo-Targeted Content: Created location-specific landing pages with unique content to target regional audiences effectively
- Page Layout Improvements: Improved visual hierarchy and usability through proper spacing, CTAs, and content formatting
Client: Education Consultants
About Client: Been in business for 30+ years
Objective: Generate business online
Challenge: Online infrastructure was outdated
Strategy & Execution
Technical SEO
- Canonicalization: Resolved duplicate content issues by implementing canonical tags to consolidate SEO value
- Robots.txt Optimization: Updated the robots.txt file to ensure proper crawling and prevent search engines from indexing irrelevant page
- Site Architecture: Correct site architecture was introduced which allowed seamless navigation for site users as well as Google bots
Off Page
- NAP Consistency: NAP was made consistent across platforms which avoided duplicate listing issues and added authority to the website
- Brand Mentions: Converted unlinked brand mentions into backlinks by reaching out to publishers
- Influencer Partnerships: Partnered with industry influencers for content promotion and backlink generation
On Page
- User Intent Targeting: Refined content to align with user search intent, addressing informational, navigational, and transactional queries effectively
- Content Refresh: Regularly updated outdated content to maintain relevance and rankings on search engines
- Blog section: There was no rankable content on the website apart from the homepage and hence the blog section was introduced to rank for relevant keywords
