SEO Management
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Management for your Business.
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Management for your Business.
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Client: DNA Data & Analysis Company
About Client: USA based Y-Combinator (S21) Startup
Objective: Increase Monthly Organic Traffic
Challenge: Organic Traffic was declining (~10% M.O.M) for few months prior to starting the campaign
Strategy & Execution
Technical SEO
- Page Speed: Improved page speed for high traffic pages thereby decreasing bounce rate.
- Core Web Vital Issues: Search Console showed LCP, CLS etc. issues for many pages and all were fixed.
- Mobile Friendly: Increased retention of mobile users by making the website mobile friendly
Off Page
- New Backlinks: 1000s of new backlinks were created on a monthly basis from high DA websites .
- Disavow Backlinks: Some old backlinks were toxic and hence were disavowed to avoid Google penalties and de-ranking.
- Broken Links: Broken backlinks of competitors on external high DA websites were found and replaced with our own links and content.
On Page
- Keyword Research: Proper Keyword Research & Mapping was done to avoid keyword cannibalization and increase chances of ranking high in SERPs.
- Content Writing: 15 to 20 new blogs were written per month targeting relevant high volume transactional keywords that were previously not targeted
- Content Optimization: Existing content on the website was optimized with internal & external links and LSI & long tail keywords
Results
Before
- Period: 12/06/21 to 11/07/21
- Monthly Organic Traffic: 49,015
- New Users: 39,812
- Total Sessions: 66,053
- Ranking Keywords: 57
After
- Period: 12/10/21 to 11/11/21
- Monthly Organic Traffic: 85,656
- New Users: 77,802
- Total Sessions: 136,416
- Ranking Keywords: 325
Before
After
Client: Health Coach & Consultant
About Client: Kelowna BC, Canada based startup
Objective: Show up on top in SERPs for relevant terms
Challenge: No prior SEO was done
Objective: Show up on top in SERPs for relevant terms
Challenge: No prior SEO was done
Strategy & Execution
Technical SEO
- Secure Browsing: Website did not have an SSL which was later enabled
- Schema Markup: Schema for local business was written enabling people to interact with the local elements of the website
- Enabled Website Crawling: Sitemap was created, submitted and updated regularly to ensure all important pages are indexed efficiently
Off Page
- GMB Setup & Optimization: Google Business Profile was set up with all the relevant details of the business and optimized constantly to appear in the Google “Map Pack”
- Local Citations: Citations from all the relevant local organizations and health related businesses were created
- Social Signals: Accounts were created on social media platforms to create social signals which improves the authority of the website and acts as trust signals for users
On Page
- CTR Optimization: Tested and tweaked headlines and meta descriptions to improve organic click-through rates (CTR)
- Geo-Targeted Content: Created location-specific landing pages with unique content to target regional audiences effectively
- Page Layout Improvements: Improved visual hierarchy and usability through proper spacing, CTAs, and content formatting
Client: Education Consultants
About Client: Been in business for 30+ years
Objective: Generate business online
Challenge: Online infrastructure was outdated
Strategy & Execution
Technical SEO
- Canonicalization: Resolved duplicate content issues by implementing canonical tags to consolidate SEO value
- Robots.txt Optimization: Updated the robots.txt file to ensure proper crawling and prevent search engines from indexing irrelevant page
- Site Architecture: Correct site architecture was introduced which allowed seamless navigation for site users as well as Google bots
Off Page
- NAP Consistency: NAP was made consistent across platforms which avoided duplicate listing issues and added authority to the website
- Brand Mentions: Converted unlinked brand mentions into backlinks by reaching out to publishers
- Influencer Partnerships: Partnered with industry influencers for content promotion and backlink generation
On Page
- User Intent Targeting: Refined content to align with user search intent, addressing informational, navigational, and transactional queries effectively
- Content Refresh: Regularly updated outdated content to maintain relevance and rankings on search engines
- Blog section: There was no rankable content on the website apart from the homepage and hence the blog section was introduced to rank for relevant keywords
