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E-Commerce Setup
Healthy Seed Growth Brand
- Client: New brand focused on home-grown seed products.
- Objective: Build the brand from scratch and drive online sales.
- Challenge: High initial ad costs due to market competition and political ads.
Strategy & Execution
- Brand Development: Created brand messaging, positioning, and website.
- Ad Storytelling: Implemented compelling ad scripts to engage consumers.
- Social Media Management: Consistently managed channels and promoted user-generated content.
Results
- ROAS: Achieved a consistent 3x ROAS, (Excluding organic sales)
- Ad Spend: INR 89+ Lakhs.
- Sales: Over INR 3+ Crore in sales, with recognition from Shopify’s Silver Award for completing 10,000+ orders
- Time period – 6 months
Healthy Foods & Personal Care Marketplace
- Client: A healthy foods and personal care marketplace.
- Objective: Increase revenue while achieving and sustaining a healthy ROAS.
- Challenge: The client started with a ROAS of less than 1, coupled with high competition in the market.
Strategy & Execution
- Campaign Optimization:
- Focused solely on Google Shopping campaigns while discontinuing underperforming campaign types to maximize ad efficiency.
- Ran retargeting ads on Meta to re-engage potential customers, keeping the budget for cold targeting minimal.
- Data-Driven Scaling:
- Identified high-performing product pages with strong ROAS and strategically scaled ad campaigns around them.
- Website Revamp & CRO:
- After 12 months, revamped the website with Conversion Rate Optimization (CRO) strategies to enhance user experience and increase conversions.
- Brand Transition Support:
- Supported the client through a complete rebranding process, ensuring continuity in ad performance and audience trust.
Results
- ROAS: Achieved a positive ROAS within 2 months and scaled it to 2 by the 7th month. After the rebranding, regained 2+ ROAS in just 2 months and further scaled to a consistent 3 ROAS by the 18th month. And 3.5x+ in 24th month
- Revenue Growth: Significant increase in overall revenue, with consistent improvement in ad performance and sales metrics.
Key Highlights
- Successfully overcame the challenge of low initial ROAS through targeted strategies and optimizations.
- Delivered long-term growth by integrating advanced CRO techniques and ensuring a smooth transition during the brand revamp.
This case study highlights Upptick’s expertise in transforming underperforming campaigns into sustainable, scalable success while navigating complex challenges like rebranding and website optimization.
Furniture & Décor Company
- Client: Furniture and home decor company from Malaysia.
- Objective: Increase online sales and boost offline store footfall.
- Challenge: Previous Facebook Ads campaigns yielded unsatisfactory results.
Strategy & Execution
- Custom Audiences: Targeted past conversion data for improved reach.
- Carousel Ads: Showcased multiple products per ad to boost visibility.
- Pixel Tracking: Implemented tracking to capture client behavior data.
- Ad Optimization: Monitored ad frequency for creative adjustments.
- Audience Testing: Explored new interests for higher conversions.
Results
- Custom Audiences: Targeted past conversion data for improved reach.
- Carousel Ads: Showcased multiple products per ad to boost visibility.
- Pixel Tracking: Implemented tracking to capture client behavior data.
- Ad Optimization: Monitored ad frequency for creative adjustments.
- Audience Testing: Explored new interests for higher conversions.
T-Shirt Company
- Client: T-shirt brand seeking performance marketing during COVID-19.
- Objective: Generate initial sales with a minimal budget under pandemic constraints.
- Challenge: Starting from scratch with limited ad spend and facing shipping disruptions.
Strategy & Execution
- Audience Segmentation: Targeted groups for relevance.
- Combo Offers: Created appealing offers to increase order value.
- Website Optimization: Enhanced user experience for smoother conversions.
Results
- ROAS: Achieved 3.7x.
- Ad Spend: INR 5,000.
- Sales: Over 20 purchases achieved in a short period despite campaign constraints.
Mask Company
- Client: Mask brand aiming to capitalize on COVID-driven demand.
- Objective: Scale sales for stylish and bulk mask purchases.
- Challenge: Entering a competitive market with limited brand recognition.
Strategy & Execution
- Focused Messaging: Developed clear ad messaging for bulk appeal.
- Audience Targeting: Reached consumers interested in stylish and functional masks.
- Ad Placement Optimization: Managed reach within a limited budget.
Results
- ROAS: Achieved 2.5x.
- Ad Spend: INR 5,000.
- Sales: Over 20 orders, reaching 10,000+ individuals with impactful results.
Nutrition Store
- Client: Personal brand expanding to sell nutritional supplements.
- Objective: Drive supplement sales and enhance the client’s brand presence.
- Challenge: Establishing a new revenue stream by leveraging the client’s existing followers.
Strategy & Execution
- Website Development: Built a streamlined website for easy purchasing.
- Audience Segmentation: Optimized targeting to reach health-focused followers.
- Combo Offers & Ads: Launched offers and ads to increase purchase appeal.
Results
- ROAS: Achieved an overall lifetime ROAS contributing to INR 1.6 Crore in sales.
- Ad Spend: INR 2,00,000+
- Lifetime Sales: Grew from zero to INR 12+ Lakhs in initial months.
Bulk Order Leads for an E-commerce T-Shirt Company
- Client: An e-commerce company specializing in customized t-shirt bulk orders.
- Objective: Generate high-quality leads for bulk orders and establish a scalable model for long-term revenue growth.
- Challenge: High competition in the apparel industry and the need to attract businesses and organizations for bulk orders.
Strategy & Execution
- Display & Search Ads:
- Leveraged display ads for broad visibility and targeted search ads to capture high-intent buyers.
- Conducted intensive keyword research to identify and categorize the most relevant keywords for bulk orders, ensuring precise targeting.
- Campaign Scaling:
- Started with small, focused campaigns and gradually scaled based on performance data, optimizing for cost per lead (CPL) and lead quality.
Results
- Leads Generated: Over 4,500+ high-quality leads.
- CPL: Maintained an average CPL of INR 400, ensuring cost-efficiency.
- Revenue Growth: Helped the client achieve 4x revenue growth by consistently improving lead quality and enabling higher conversion rates over the years.
Key Highlights
- Created a robust lead-generation pipeline by combining strategic keyword targeting with effective ad placements.
- Delivered scalable results, enabling long-term growth and establishing the brand as a leader in the bulk t-shirt order segment.
This case study demonstrates Upptick’s ability to deliver high-quality leads while maintaining cost efficiency, helping clients achieve substantial revenue growth.
Healthy Seed Growth Brand
- Client: New brand focused on home-grown seed products.
- Objective: Build the brand from scratch and drive online sales.
- Challenge: High initial ad costs due to market competition and political ads.
Strategy & Execution
- Brand Development: Created brand messaging, positioning, and website.
- Ad Storytelling: Implemented compelling ad scripts to engage consumers.
- Social Media Management: Consistently managed channels and promoted user-generated content.
Results
- ROAS: Achieved a consistent 3x+ ROAS, (Excluding organic sales)
- Ad Spend: INR 89+ Lakhs.
- Sales: Over INR 3+ Crore in sales, with recognition from Shopify’s Silver Award for completing 10,000+ orders
- Time period – 6 months
Healthy Foods & Personal Care Marketplace
- Client: A healthy foods and personal care marketplace.
- Objective: Increase revenue while achieving and sustaining a healthy ROAS.
- Challenge: The client started with a ROAS of less than 1, coupled with high competition in the market.
Strategy & Execution
- Campaign Optimization:
- Focused solely on Google Shopping campaigns while discontinuing underperforming campaign types to maximize ad efficiency.
- Ran retargeting ads on Meta to re-engage potential customers, keeping the budget for cold targeting minimal.
- Data-Driven Scaling:
- Identified high-performing product pages with strong ROAS and strategically scaled ad campaigns around them.
- Website Revamp & CRO:
- After 12 months, revamped the website with Conversion Rate Optimization (CRO) strategies to enhance user experience and increase conversions.
- Brand Transition Support:
- Supported the client through a complete rebranding process, ensuring continuity in ad performance and audience trust.
Results
- ROAS: Achieved a positive ROAS within 2 months and scaled it to 2 by the 7th month. After the rebranding, regained 2+ ROAS in just 2 months and further scaled to a consistent 3 ROAS by the 18th month. And 3.5x in 24th months.
- Revenue Growth: Significant increase in overall revenue, with consistent improvement in ad performance and sales metrics.
Key Highlights
- Successfully overcame the challenge of low initial ROAS through targeted strategies and optimizations.
- Delivered long-term growth by integrating advanced CRO techniques and ensuring a smooth transition during the brand revamp.
This case study highlights Upptick’s expertise in transforming underperforming campaigns into sustainable, scalable success while navigating complex challenges like rebranding and website optimization.
Furniture & Décor Company
- Client: Furniture and home decor company from Malaysia.
- Objective: Increase online sales and boost offline store footfall.
- Challenge: Previous Facebook Ads campaigns yielded unsatisfactory results.
Strategy & Execution
- Custom Audiences: Targeted past conversion data for improved reach.
- Carousel Ads: Showcased multiple products per ad to boost visibility.
- Pixel Tracking: Implemented tracking to capture client behavior data.
- Ad Optimization: Monitored ad frequency for creative adjustments.
- Audience Testing: Explored new interests for higher conversions.
Results
- Custom Audiences: Targeted past conversion data for improved reach.
- Carousel Ads: Showcased multiple products per ad to boost visibility.
- Pixel Tracking: Implemented tracking to capture client behavior data.
- Ad Optimization: Monitored ad frequency for creative adjustments.
- Audience Testing: Explored new interests for higher conversions.
T-Shirt Company
- Client: T-shirt brand seeking performance marketing during COVID-19.
- Objective: Generate initial sales with a minimal budget under pandemic constraints.
- Challenge: Starting from scratch with limited ad spend and facing shipping disruptions.
Strategy & Execution
- Audience Segmentation: Targeted groups for relevance.
- Combo Offers: Created appealing offers to increase order value.
- Website Optimization: Enhanced user experience for smoother conversions.
Results
- ROAS: Achieved 3.7x.
- Ad Spend: INR 5,000.
- Sales: Over 20 purchases achieved in a short period despite campaign constraints.
Mask Company
- Client: Mask brand aiming to capitalize on COVID-driven demand.
- Objective: Scale sales for stylish and bulk mask purchases.
- Challenge: Entering a competitive market with limited brand recognition.
Strategy & Execution
- Focused Messaging: Developed clear ad messaging for bulk appeal.
- Audience Targeting: Reached consumers interested in stylish and functional masks.
- Ad Placement Optimization: Managed reach within a limited budget.
Results
- ROAS: Achieved 2.5x.
- Ad Spend: INR 5,000.
- Sales: Over 20 orders, reaching 10,000+ individuals with impactful results.
Nutrition Store
- Client: Personal brand expanding to sell nutritional supplements.
- Objective: Drive supplement sales and enhance the client’s brand presence.
- Challenge: Establishing a new revenue stream by leveraging the client’s existing followers.
Strategy & Execution
- Website Development: Built a streamlined website for easy purchasing.
- Audience Segmentation: Optimized targeting to reach health-focused followers.
- Combo Offers & Ads: Launched offers and ads to increase purchase appeal.
Results
- ROAS: Achieved an overall lifetime ROAS contributing to INR 1.6 Crore in sales.
- Ad Spend: INR 2,00,000+
- Lifetime Sales: Grew from zero to INR 12+ Lakhs in initial months.
Bulk Order Leads for an E-commerce T-Shirt Company
- Client: An e-commerce company specializing in customized t-shirt bulk orders.
- Objective: Generate high-quality leads for bulk orders and establish a scalable model for long-term revenue growth.
- Challenge: High competition in the apparel industry and the need to attract businesses and organizations for bulk orders.
Strategy & Execution
- Display & Search Ads:
- Leveraged display ads for broad visibility and targeted search ads to capture high-intent buyers.
- Conducted intensive keyword research to identify and categorize the most relevant keywords for bulk orders, ensuring precise targeting.
- Campaign Scaling:
- Started with small, focused campaigns and gradually scaled based on performance data, optimizing for cost per lead (CPL) and lead quality.
Results
- Leads Generated: Over 4,500+ high-quality leads.
- CPL: Maintained an average CPL of INR 400, ensuring cost-efficiency.
- Revenue Growth: Helped the client achieve 4x revenue growth by consistently improving lead quality and enabling higher conversion rates over the years.
Key Highlights
- Created a robust lead-generation pipeline by combining strategic keyword targeting with effective ad placements.
- Delivered scalable results, enabling long-term growth and establishing the brand as a leader in the bulk t-shirt order segment.
This case study demonstrates Upptick’s ability to deliver high-quality leads while maintaining cost efficiency, helping clients achieve substantial revenue growth.