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E-Commerce Setup
Furniture & Décor Company
- Client: Furniture and home decor company from Malaysia.
- Objective: Increase online sales and boost offline store footfall.
- Challenge: Previous Facebook Ads campaigns yielded unsatisfactory results.
Strategy & Execution
- Custom Audiences: Targeted past conversion data for improved reach.
- Carousel Ads: Showcased multiple products per ad to boost visibility.
- Pixel Tracking: Implemented tracking to capture client behavior data.
- Ad Optimization: Monitored ad frequency for creative adjustments.
- Audience Testing: Explored new interests for higher conversions.
Results
- Custom Audiences: Targeted past conversion data for improved reach.
- Carousel Ads: Showcased multiple products per ad to boost visibility.
- Pixel Tracking: Implemented tracking to capture client behavior data.
- Ad Optimization: Monitored ad frequency for creative adjustments.
- Audience Testing: Explored new interests for higher conversions.
T-Shirt Company
- Client: T-shirt brand seeking performance marketing during COVID-19.
- Objective: Generate initial sales with a minimal budget under pandemic constraints.
- Challenge: Starting from scratch with limited ad spend and facing shipping disruptions.
Strategy & Execution
- Audience Segmentation: Targeted groups for relevance.
- Combo Offers: Created appealing offers to increase order value.
- Website Optimization: Enhanced user experience for smoother conversions.
Results
- ROAS: Achieved 3.7x.
- Ad Spend: INR 5,000.
- Sales: Over 20 purchases achieved in a short period despite campaign constraints.
Mask Company
- Client: Mask brand aiming to capitalize on COVID-driven demand.
- Objective: Scale sales for stylish and bulk mask purchases.
- Challenge: Entering a competitive market with limited brand recognition.
Strategy & Execution
- Focused Messaging: Developed clear ad messaging for bulk appeal.
- Audience Targeting: Reached consumers interested in stylish and functional masks.
- Ad Placement Optimization: Managed reach within a limited budget.
Results
- ROAS: Achieved 2.5x.
- Ad Spend: INR 5,000.
- Sales: Over 20 orders, reaching 10,000+ individuals with impactful results.
Nutrition Store
- Client: Personal brand expanding to sell nutritional supplements.
- Objective: Drive supplement sales and enhance the client’s brand presence.
- Challenge: Establishing a new revenue stream by leveraging the client’s existing followers.
Strategy & Execution
- Website Development: Built a streamlined website for easy purchasing.
- Audience Segmentation: Optimized targeting to reach health-focused followers.
- Combo Offers & Ads: Launched offers and ads to increase purchase appeal.
Results
- ROAS: Achieved an overall lifetime ROAS contributing to INR 1.6 Crore in sales.
- Ad Spend: INR 2,00,000+
- Lifetime Sales: Grew from zero to INR 12+ Lakhs in initial months.
Healthy Seed Growth Brand
- Client: New brand focused on home-grown seed products.
- Objective: Build the brand from scratch and drive online sales.
- Challenge: High initial ad costs due to market competition and political ads.
Strategy & Execution
- Brand Development: Created brand messaging, positioning, and website.
- Ad Storytelling: Implemented compelling ad scripts to engage consumers.
- Social Media Management: Consistently managed channels and promoted user-generated content.
Results
- ROAS: Achieved a consistent 3.5x ROAS, (Excluding organic sales)
- Ad Spend: INR 40+ Lakhs.
- Sales: Over INR 1.6 Crore in sales, with recognition from Shopify’s Silver Award for completing 10,000+ orders
- Time period – 6 months
Healthy Foods & Personal Care Marketplace
- Client: A healthy foods and personal care marketplace.
- Objective: Increase revenue while achieving and sustaining a healthy ROAS.
- Challenge: The client started with a ROAS of less than 1, coupled with high competition in the market.
Strategy & Execution
- Campaign Optimization:
- Focused solely on Google Shopping campaigns while discontinuing underperforming campaign types to maximize ad efficiency.
- Ran retargeting ads on Meta to re-engage potential customers, keeping the budget for cold targeting minimal.
- Data-Driven Scaling:
- Identified high-performing product pages with strong ROAS and strategically scaled ad campaigns around them.
- Website Revamp & CRO:
- After 12 months, revamped the website with Conversion Rate Optimization (CRO) strategies to enhance user experience and increase conversions.
- Brand Transition Support:
- Supported the client through a complete rebranding process, ensuring continuity in ad performance and audience trust.
Results
- ROAS: Achieved a positive ROAS within 2 months and scaled it to 2 by the 7th month. After the rebranding, regained 2+ ROAS in just 2 months and further scaled to a consistent 3 ROAS by the 18th month.
- Revenue Growth: Significant increase in overall revenue, with consistent improvement in ad performance and sales metrics.
Key Highlights
- Successfully overcame the challenge of low initial ROAS through targeted strategies and optimizations.
- Delivered long-term growth by integrating advanced CRO techniques and ensuring a smooth transition during the brand revamp.
This case study highlights Upptick’s expertise in transforming underperforming campaigns into sustainable, scalable success while navigating complex challenges like rebranding and website optimization.
Bulk Order Leads for an E-commerce T-Shirt Company
- Client: An e-commerce company specializing in customized t-shirt bulk orders.
- Objective: Generate high-quality leads for bulk orders and establish a scalable model for long-term revenue growth.
- Challenge: High competition in the apparel industry and the need to attract businesses and organizations for bulk orders.
Strategy & Execution
- Display & Search Ads:
- Leveraged display ads for broad visibility and targeted search ads to capture high-intent buyers.
- Conducted intensive keyword research to identify and categorize the most relevant keywords for bulk orders, ensuring precise targeting.
- Campaign Scaling:
- Started with small, focused campaigns and gradually scaled based on performance data, optimizing for cost per lead (CPL) and lead quality.
Results
- Leads Generated: Over 4,500+ high-quality leads.
- CPL: Maintained an average CPL of INR 400, ensuring cost-efficiency.
- Revenue Growth: Helped the client achieve 4x revenue growth by consistently improving lead quality and enabling higher conversion rates over the years.
Key Highlights
- Created a robust lead-generation pipeline by combining strategic keyword targeting with effective ad placements.
- Delivered scalable results, enabling long-term growth and establishing the brand as a leader in the bulk t-shirt order segment.
This case study demonstrates Upptick’s ability to deliver high-quality leads while maintaining cost efficiency, helping clients achieve substantial revenue growth.
Furniture & Décor Company
- Client: Furniture and home decor company from Malaysia.
- Objective: Increase online sales and boost offline store footfall.
- Challenge: Previous Facebook Ads campaigns yielded unsatisfactory results.
Strategy & Execution
- Custom Audiences: Targeted past conversion data for improved reach.
- Carousel Ads: Showcased multiple products per ad to boost visibility.
- Pixel Tracking: Implemented tracking to capture client behavior data.
- Ad Optimization: Monitored ad frequency for creative adjustments.
- Audience Testing: Explored new interests for higher conversions.
Results
- Custom Audiences: Targeted past conversion data for improved reach.
- Carousel Ads: Showcased multiple products per ad to boost visibility.
- Pixel Tracking: Implemented tracking to capture client behavior data.
- Ad Optimization: Monitored ad frequency for creative adjustments.
- Audience Testing: Explored new interests for higher conversions.
T-Shirt Company
- Client: T-shirt brand seeking performance marketing during COVID-19.
- Objective: Generate initial sales with a minimal budget under pandemic constraints.
- Challenge: Starting from scratch with limited ad spend and facing shipping disruptions.
Strategy & Execution
- Audience Segmentation: Targeted groups for relevance.
- Combo Offers: Created appealing offers to increase order value.
- Website Optimization: Enhanced user experience for smoother conversions.
Results
- ROAS: Achieved 3.7x.
- Ad Spend: INR 5,000.
- Sales: Over 20 purchases achieved in a short period despite campaign constraints.
Mask Company
- Client: Mask brand aiming to capitalize on COVID-driven demand.
- Objective: Scale sales for stylish and bulk mask purchases.
- Challenge: Entering a competitive market with limited brand recognition.
Strategy & Execution
- Focused Messaging: Developed clear ad messaging for bulk appeal.
- Audience Targeting: Reached consumers interested in stylish and functional masks.
- Ad Placement Optimization: Managed reach within a limited budget.
Results
- ROAS: Achieved 2.5x.
- Ad Spend: INR 5,000.
- Sales: Over 20 orders, reaching 10,000+ individuals with impactful results.
Nutrition Store
- Client: Personal brand expanding to sell nutritional supplements.
- Objective: Drive supplement sales and enhance the client’s brand presence.
- Challenge: Establishing a new revenue stream by leveraging the client’s existing followers.
Strategy & Execution
- Website Development: Built a streamlined website for easy purchasing.
- Audience Segmentation: Optimized targeting to reach health-focused followers.
- Combo Offers & Ads: Launched offers and ads to increase purchase appeal.
Results
- ROAS: Achieved an overall lifetime ROAS contributing to INR 1.6 Crore in sales.
- Ad Spend: INR 2,00,000+
- Lifetime Sales: Grew from zero to INR 12+ Lakhs in initial months.
Healthy Seed Growth Brand
- Client: New brand focused on home-grown seed products.
- Objective: Build the brand from scratch and drive online sales.
- Challenge: High initial ad costs due to market competition and political ads.
Strategy & Execution
- Brand Development: Created brand messaging, positioning, and website.
- Ad Storytelling: Implemented compelling ad scripts to engage consumers.
- Social Media Management: Consistently managed channels and promoted user-generated content.
Results
- ROAS: Achieved a consistent 3.5x ROAS, (Excluding organic sales)
- Ad Spend: INR 40+ Lakhs.
- Sales: Over INR 1.6 Crore in sales, with recognition from Shopify’s Silver Award for completing 10,000+ orders
- Time period – 6 months
Healthy Foods & Personal Care Marketplace
- Client: A healthy foods and personal care marketplace.
- Objective: Increase revenue while achieving and sustaining a healthy ROAS.
- Challenge: The client started with a ROAS of less than 1, coupled with high competition in the market.
Strategy & Execution
- Campaign Optimization:
- Focused solely on Google Shopping campaigns while discontinuing underperforming campaign types to maximize ad efficiency.
- Ran retargeting ads on Meta to re-engage potential customers, keeping the budget for cold targeting minimal.
- Data-Driven Scaling:
- Identified high-performing product pages with strong ROAS and strategically scaled ad campaigns around them.
- Website Revamp & CRO:
- After 12 months, revamped the website with Conversion Rate Optimization (CRO) strategies to enhance user experience and increase conversions.
- Brand Transition Support:
- Supported the client through a complete rebranding process, ensuring continuity in ad performance and audience trust.
Results
- ROAS: Achieved a positive ROAS within 2 months and scaled it to 2 by the 7th month. After the rebranding, regained 2+ ROAS in just 2 months and further scaled to a consistent 3 ROAS by the 18th month.
- Revenue Growth: Significant increase in overall revenue, with consistent improvement in ad performance and sales metrics.
Key Highlights
- Successfully overcame the challenge of low initial ROAS through targeted strategies and optimizations.
- Delivered long-term growth by integrating advanced CRO techniques and ensuring a smooth transition during the brand revamp.
This case study highlights Upptick’s expertise in transforming underperforming campaigns into sustainable, scalable success while navigating complex challenges like rebranding and website optimization.
Bulk Order Leads for an E-commerce T-Shirt Company
- Client: An e-commerce company specializing in customized t-shirt bulk orders.
- Objective: Generate high-quality leads for bulk orders and establish a scalable model for long-term revenue growth.
- Challenge: High competition in the apparel industry and the need to attract businesses and organizations for bulk orders.
Strategy & Execution
- Display & Search Ads:
- Leveraged display ads for broad visibility and targeted search ads to capture high-intent buyers.
- Conducted intensive keyword research to identify and categorize the most relevant keywords for bulk orders, ensuring precise targeting.
- Campaign Scaling:
- Started with small, focused campaigns and gradually scaled based on performance data, optimizing for cost per lead (CPL) and lead quality.
Results
- Leads Generated: Over 4,500+ high-quality leads.
- CPL: Maintained an average CPL of INR 400, ensuring cost-efficiency.
- Revenue Growth: Helped the client achieve 4x revenue growth by consistently improving lead quality and enabling higher conversion rates over the years.
Key Highlights
- Created a robust lead-generation pipeline by combining strategic keyword targeting with effective ad placements.
- Delivered scalable results, enabling long-term growth and establishing the brand as a leader in the bulk t-shirt order segment.
This case study demonstrates Upptick’s ability to deliver high-quality leads while maintaining cost efficiency, helping clients achieve substantial revenue growth.