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E-Commerce Setup
Furniture & Décor Company
- Client: Furniture and home decor company from Malaysia.
- Objective: Increase online sales and boost offline store footfall.
- Challenge: Previous Facebook Ads campaigns yielded unsatisfactory results.
Strategy & Execution
- Custom Audiences: Targeted past conversion data for improved reach.
- Carousel Ads: Showcased multiple products per ad to boost visibility.
- Pixel Tracking: Implemented tracking to capture client behavior data.
- Ad Optimization: Monitored ad frequency for creative adjustments.
- Audience Testing: Explored new interests for higher conversions.
Results
- Custom Audiences: Targeted past conversion data for improved reach.
- Carousel Ads: Showcased multiple products per ad to boost visibility.
- Pixel Tracking: Implemented tracking to capture client behavior data.
- Ad Optimization: Monitored ad frequency for creative adjustments.
- Audience Testing: Explored new interests for higher conversions.
T-Shirt Company
- Client: T-shirt brand seeking performance marketing during COVID-19.
- Objective: Generate initial sales with a minimal budget under pandemic constraints.
- Challenge: Starting from scratch with limited ad spend and facing shipping disruptions.
Strategy & Execution
- Audience Segmentation: Targeted groups for relevance.
- Combo Offers: Created appealing offers to increase order value.
- Website Optimization: Enhanced user experience for smoother conversions.
Results
- ROAS: Achieved 3.7x.
- Ad Spend: INR 5,000.
- Sales: Over 20 purchases achieved in a short period despite campaign constraints.
Mask Company
- Client: Mask brand aiming to capitalize on COVID-driven demand.
- Objective: Scale sales for stylish and bulk mask purchases.
- Challenge: Entering a competitive market with limited brand recognition.
Strategy & Execution
- Focused Messaging: Developed clear ad messaging for bulk appeal.
- Audience Targeting: Reached consumers interested in stylish and functional masks.
- Ad Placement Optimization: Managed reach within a limited budget.
Results
- ROAS: Achieved 2.5x.
- Ad Spend: INR 5,000.
- Sales: Over 20 orders, reaching 10,000+ individuals with impactful results.
Nutrition Store
- Client: Personal brand expanding to sell nutritional supplements.
- Objective: Drive supplement sales and enhance the client’s brand presence.
- Challenge: Establishing a new revenue stream by leveraging the client’s existing followers.
Strategy & Execution
- Website Development: Built a streamlined website for easy purchasing.
- Audience Segmentation: Optimized targeting to reach health-focused followers.
- Combo Offers & Ads: Launched offers and ads to increase purchase appeal.
Results
- ROAS: Achieved an overall lifetime ROAS contributing to INR 1.6 Crore in sales.
- Ad Spend: INR 2,00,000+
- Lifetime Sales: Grew from zero to INR 12+ Lakhs in initial months.
Healthy Seed Growth Brand
- Client: New brand focused on home-grown seed products.
- Objective: Build the brand from scratch and drive online sales.
- Challenge: High initial ad costs due to market competition and political ads.
Strategy & Execution
- Brand Development: Created brand messaging, positioning, and website.
- Ad Storytelling: Implemented compelling ad scripts to engage consumers.
- Social Media Management: Consistently managed channels and promoted user-generated content.
Results
- ROAS: Achieved a consistent 3.5x ROAS, (Excluding organic sales)
- Ad Spend: INR 40+ Lakhs.
- Sales: Over INR 1.6 Crore in sales, with recognition from Shopify’s Silver Award for completing 10,000+ orders
- Time period – 6 months
Furniture & Décor Company
- Client: Furniture and home decor company from Malaysia.
- Objective: Increase online sales and boost offline store footfall.
- Challenge: Previous Facebook Ads campaigns yielded unsatisfactory results.
Strategy & Execution
- Custom Audiences: Targeted past conversion data for improved reach.
- Carousel Ads: Showcased multiple products per ad to boost visibility.
- Pixel Tracking: Implemented tracking to capture client behavior data.
- Ad Optimization: Monitored ad frequency for creative adjustments.
- Audience Testing: Explored new interests for higher conversions.
Results
- Custom Audiences: Targeted past conversion data for improved reach.
- Carousel Ads: Showcased multiple products per ad to boost visibility.
- Pixel Tracking: Implemented tracking to capture client behavior data.
- Ad Optimization: Monitored ad frequency for creative adjustments.
- Audience Testing: Explored new interests for higher conversions.
T-Shirt Company
- Client: T-shirt brand seeking performance marketing during COVID-19.
- Objective: Generate initial sales with a minimal budget under pandemic constraints.
- Challenge: Starting from scratch with limited ad spend and facing shipping disruptions.
Strategy & Execution
- Audience Segmentation: Targeted groups for relevance.
- Combo Offers: Created appealing offers to increase order value.
- Website Optimization: Enhanced user experience for smoother conversions.
Results
- ROAS: Achieved 3.7x.
- Ad Spend: INR 5,000.
- Sales: Over 20 purchases achieved in a short period despite campaign constraints.
Mask Company
- Client: Mask brand aiming to capitalize on COVID-driven demand.
- Objective: Scale sales for stylish and bulk mask purchases.
- Challenge: Entering a competitive market with limited brand recognition.
Strategy & Execution
- Focused Messaging: Developed clear ad messaging for bulk appeal.
- Audience Targeting: Reached consumers interested in stylish and functional masks.
- Ad Placement Optimization: Managed reach within a limited budget.
Results
- ROAS: Achieved 2.5x.
- Ad Spend: INR 5,000.
- Sales: Over 20 orders, reaching 10,000+ individuals with impactful results.
Nutrition Store
- Client: Personal brand expanding to sell nutritional supplements.
- Objective: Drive supplement sales and enhance the client’s brand presence.
- Challenge: Establishing a new revenue stream by leveraging the client’s existing followers.
Strategy & Execution
- Website Development: Built a streamlined website for easy purchasing.
- Audience Segmentation: Optimized targeting to reach health-focused followers.
- Combo Offers & Ads: Launched offers and ads to increase purchase appeal.
Results
- ROAS: Achieved an overall lifetime ROAS contributing to INR 1.6 Crore in sales.
- Ad Spend: INR 2,00,000+
- Lifetime Sales: Grew from zero to INR 12+ Lakhs in initial months.
Healthy Seed Growth Brand
- Client: New brand focused on home-grown seed products.
- Objective: Build the brand from scratch and drive online sales.
- Challenge: High initial ad costs due to market competition and political ads.
Strategy & Execution
- Brand Development: Created brand messaging, positioning, and website.
- Ad Storytelling: Implemented compelling ad scripts to engage consumers.
- Social Media Management: Consistently managed channels and promoted user-generated content.
Results
- ROAS: Achieved a consistent 3.5x ROAS, (Excluding organic sales)
- Ad Spend: INR 40+ Lakhs.
- Sales: Over INR 1.6 Crore in sales, with recognition from Shopify’s Silver Award for completing 10,000+ orders
- Time period – 6 months